Survey analysis to Gain Marketing Insights

Ava-orig-1
Евгений Штриков
Последнее обновление 07.07.2020
0 уже зачислено

Об этом курсе

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?

For these questions and many others, surveys remain the tried and true method for gaining marketing insights.

From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.

Чему вы научитесь

From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

Требования

  • XL Stat
  • Excel Add-on

Целевая аудитория

  • Students
  • Business Owners

Учебный план

18ч 45м

Factor Analytics

Do this quiz

Cluster Analytics

Multi-dimensional scaling

Ваши преподаватели

Евгений Штриков

Финансовый консультант

4.7/5
102 Курса
27 Отзывов
262 Ученика
Дипломированный экономист. Квалифицированный инвестор. Обучаю людей финансовой грамотности и разумному инвестированию на фондовом рынке. - Составил более 100 инвестиционных портфелей и стратегий для клиентов - Обучил более 20 000 учеников за 2 года - Инвестирую в акции с 2014 года - Независимый финансовый советник - Автор методических пособий по инвестированию
Узнать больше

Написать отзыв

Хотите получать push-уведомления об основных действиях на сайте?

Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
  • Image
  • SKU
  • Rating
  • Price
  • Stock
  • Availability
  • Add to cart
  • Description
  • Content
  • Weight
  • Dimensions
  • Additional information
  • Attributes
  • Custom attributes
  • Custom fields
Click outside to hide the compare bar
Compare
Список желаний 0
Открыть страницу желаний Продолжить покупки